Local And National SEO

• Local SEO
• National SEO

Local SEO is focused on improving a website’s ranking in SERPs for searches that are relevant to a specific geographic location. For example, if you own a restaurant in Sydney “Parramatta” suburb, you would want your website to rank high in SERPs for searches like “best restaurants in “Parramatta” or “Italian restaurants in parramatta” Or If you are an SEO agency in Brisbane and a customer who is typing ‘best SEO agency in Brisbane ‘or’ SEO Company Brisbane,’ they should be able to see your business in the top results.

National SEO is focused on improving a website’s ranking in SERPs for searches that are not location-specific. For example, if you sell shoes online, you would want your website to rank high in SERPs for searches like “best running shoes” or “cheap shoes.”